IBM Survey Reveals Marketers Face Tech Dilemma in Reaching the Connected Consumer

http://photos.prnewswire.com/prnc/20090416/IBMLOGOARMONK, N.Y., June 21, 2012 /PRNewswire/ – IBM’s (NYSE: IBM) new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today’s consumer across new channels including mobile devices…

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