Olin Business School Develops New Tool that Could Add $1 Trillion to Public Firms’ Market Value
A new metric created by a professor at Olin Business School, Washington University in St. Louis, helps publicly traded companies better understand their R&D strategy and improve their bottom line.
The nation’s top 20 publicly traded firms could have added nearly $1 trillion to their market value if, in 2010, they had used a new tool, known as the research quotient (RQ), to determine their research and development (R&D) budgets, says its creator, Anne Marie Knott, PhD, associate professor of strategy at Olin Business School, Washington Univer..
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