Experts at Olin Business School, Washington University in St. Louis, received the 2012 Olin Award for establishing a new approach for measuring the success of Google search advertising.

New research from Olin Business School, Washington University in St. Louis finds conventional methods under-value the buying power of customers who respond to Google search ads.

In a down economy where advertisers are concerned about every dollar spent, a team of researchers at Olin Business School, Washington University in St. Louis, has devel..

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