Are You Sure You Really Need Eye Tracking?

http://photos.prnewswire.com/prnc/20120412/CG87007CHICAGO, April 12, 2012 /PRNewswire/ — It’s a well-known fact that eye tracking can provide some interesting insight into how people process information. But how can user experience professionals determine if eye tracking is indeed a useful addition to their studies? User Centric, Inc.’s…

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