Nielsen Readies Next-Gen Wearable Metering Technologies And Devices For National, Local And Audio Measurement
NEW YORK, Aug. 5, 2021 /PRNewswire/ — Nielsen (NYSE: NLSN) today announced that starting in September 2021, it will begin placing approximately 3,000 new Portable People Meter (PPM) Wearables in a subset of its nearly 60,000 active PPM panelists. The deployment of PPM wearable devices…
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