Understanding Google SERPs: considering online bingo example
The article is the author’s reflections on recent changes that took place in Google’s SERPs in the gaming industry, in particular – in “online bingo” and related search queries from the cluster. As well as some considerations about future of the industry and success factors, that may help small teams and companies to succeed in tough competition.
For those investigating Google SERPs in the gaming industry, it would probably be interesting to look at an example from search results for keywords related to bingo in the UK. During the recent lockdown and especially after Google’s search algorithm update in May, many industries that are somehow related to online have suffered from a sharply decr..
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