Asian Demographics And Urbanization Are Boosting Global Advertising Spend

Global expenditure on advertising and public relations, which includes advertising, public relations, media purchases, outdoor advertising and direct mail, grew at 5.2% year on year from 2012, to reach $491 billion in 2016.

Global expenditure on advertising and public relations, which includes advertising, public relations, media purchases, outdoor advertising and direct mail, grew at 5.2% year on year from 2012, to reach $491 billion in 2016. That pace of growth is continuing, so that by 2020 the market will be worth $604 billion. It will grow even faster – at 7.5% o..

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