Biggest effect of age on consumers’ channel preferences seen in mobile apps

Frequency of branded app deleted by satisfied customers, showing generational differencesJACKSONVILLE, Fla., March 14, 2017 /PRNewswire/ — MarketingSherpa asked 2,400 U.S. consumers, “How often to you disengage with marketing by doing the following?”
Of the six possible answers for the 11 channels satisfied and unsatisfied consumers were surveyed about, the biggest…

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