New York City Reputation Management Expert Chad Ian Lieber Breaks down the proper way for law firms to market to their niche audience.

For the last 100 years or so, people have chosen their lawyers the very same way – they ask their friends and family for recommendations. Unfortunately, because lawyers are so bad at online marketing, people have found it difficult to rely on a referral database of Google search.

Online surveys and offline benchmark surveys often give differen..

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