One-third of Black Friday Online Revenue Was Mobile

Black Friday 2014: Just over one-third of all online revenue came from shoppers on mobile devices, up 48 percent over last year. Ninety percent of these consumers were on Apple devices.PITTSBURGH, Nov. 29, 2014 /PRNewswire/ – Retail’s largest mobile commerce platform provider, Branding Brand, today released the results of its Mobile Commerce Index (MCI) for Black Friday, which reported significant increases in smartphone and tablet shopping. Just over one-third of…

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