Kellogg Company and Aimia Power Consumer Loyalty with the Kellogg’s Family Rewards™ Program

BATTLE CREEK, Mich. and MINNEAPOLIS, March 26, 2013 /PRNewswire/ – Loyalty programs are essential tools in the savvy marketer’s arsenal for building brand trust and affinity with customers.  The importance of having a strong loyalty program was on display as Kellogg presented…

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