As marketers lose credibility more CEO’s look to alternative methods of obtaining new customers which offer a higher return on investment such as Direct Sales. FireEdge Ltd report increased demand for outsourced services.

Manchester based firm, FireEdge Ltd have noted the increased demand for direct sales and marketing services. A survey conducted by Fournaise Marketing Group reveals 70% of CEOs have lost trust in marketers’ ability to deliver growth after becoming frustrated by what they see as an inability to prove ROI on campaigns. FireEdge Ltd, Managing Director..

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