Graphic Design Goes Scientific

The art of design can benefit from the application of science. The key is to know why and how designers should mathematically analyse visual context to improve their art and therefore their final product. The new application Contextool makes it simple and easy.

Usually designers focus on the good-looking side of design. They know the look of an eye-catching visual message that will resonate with viewers. This is a gut instinct based on talent and experience. They gain a good sense of what type of design and which colors are trending through practice – more and more practice – and research. But sometimes t..

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