According to a survey published by E-commerce, one of the most important online trends is a move towards a more and more personalised customer experience. Ben Lambert at Strategic Five Marketing encourages businesses to consider the variety of their shoppers’ requirements on- and offline, in order to keep up with the competition in the coming years.

Research shows that consumers demand a more personalised, convenient and budget-friendly shopping experience with the aid of mobile technology. IBM’s 2012 Smarter Consumer Survey looks at the purchasing trends and shopping habits of 1,800 UK customers and reports that mobile shopping has more than doubled over the past year to 138% (marketingweek.c..

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